the Executive Creative Director at McCann Erickson, New Delhi is an alumnus of IIMC, Delhi. With about 14 years in advertising, he had worked with agencies like Leo Burnett, Lowe, Publicis and even Elephant Design. Brands that he had helped build include HP, Coca Cola, Tanishq, Intel, Nestle, Chevrolet, Aircel, Reckitt-Benckiser. He speaks to The Thumb Print on what makes a good advertisement